Well, yes, but email marketing for newspapers is a superb method to engage and generate new readers, and perhaps the only way for the print media to stay viable in an increasingly electronic age. You can find multiple ways by which a newspaper’s email marketing campaign can increase readership, many that tie into the objective of the newspaper-to deliver breaking news and features to its readers.

Let’s face it: The occasions to getting the headlines when the paper lands in your doorstep at the crack of dawn are long gone. If television news and the advent of around-the-clock all-news networks such as CNN began the downward spiral of newspapers, then your Internet hastened it. Most of what’s within the newspaper has already been old news to anyone who picks it up.

But all is not lost for the written word. Email marketing for newspapers allows papers to share with subscribers of news almost when it happens-even if the story is not even ready for the web. naija news  Distribute a short blurb alerting subscribers and readers to the breaking news and tease the story which will soon appear on the website.

Most people have their email open when they are using the pc, which means messages that are sent are apt to be read almost when they are received. Informing readers of news because it is developing will also ensure it is far much more likely they will count on the newspaper as a trusted source of information and rely upon it whilst the story continues to evolve. Successful email marketing for newspapers increases hits on the website (which is, more and more, the objective for the management behind the newspaper) while also encouraging readers to carry on picking up the print product for more in-depth coverage.

The very best part about email marketing for newspapers? It can often be planned out days or weeks in advance. There’s no predicting breaking “real world” news, obviously, but such endeavors allow newspapers to stay touching readers during major local and national sporting events which range from senior school championship games to the Super Bowl or World Series. Use email marketing for newspapers to make sure that subscribers learn about these newsworthy events and know they can get from the newspaper the type of up-to-the-second updates they won’t manage to find anywhere else.

They’re tough times for newspapers, which will never again enjoy the market dominance they enjoyed a generation or two ago. Newspapers will have to work increasingly hard-on an ever-shrinking budget-just to acquire a toehold in a media world growing more immediate by the day. But the software necessary for email marketing of newspapers is inexpensive to buy and can pay dividends now and for years into the future!