The great number of advertising vehicles available today has caused it to be difficult for many advertisers to distribute their advertising budgets. From traditional newspaper advertising to interactive web-based advertising, the opportunities for advertisers are endless. A healthy combination of these and other advertising media is ultimately the best method of a successful campaign. However, lately the nay-sayers of newspaper advertising have began to garner attention. Let me refresh your memory on the continued advantages of newspaper advertising.

Newspapers have been gracing the doorsteps of American homes since the early 1700s. That’s over 300 years of budding romance between American consumers and their beloved newspapers. Lee Clow, the Chairman & Global Director of TBWA\Worldwide explains that the, “Newspaper is a special medium. It’s not urgent, not yesterday or tomorrow but today. Sitting with a newspaper and a sit down elsewhere each day can be one of the very intimate media experiences there is.” The title of this article is “Newspaper Advertising…Benefits Revealed” so… when will the advantages be revealed? I am addressing that! The newspaper has built its reputation as a reliable source of information; this goes for not merely its articles however for the advertisements it features as well. pool result  Every individual newspaper has guidelines and restrictions that must definitely be met by each advertiser. This isn’t always the case with the truckload of advertisers that place ads on the web. Unfortunately, you can find unscrupulous people and companies that can post ads on various websites without undergoing any type of screening. Consumers can continue steadily to feel secure understanding that advertisements which make it to print have been checked out and approved due to their benefit.

Another advantage to newspaper advertising could be the portable/permanent facet of a newspaper. A newspaper is very easily toted from home to work, to lunch, back again to work and back again to home. This allows readers to grab the paper when it’s convenient for them. In terms of the permanent feature of the newspaper… let us look at an example. Over a sit down elsewhere you’re perusing the pages of the local paper. You encounter an offer for a new product that strikes your fancy. You add the paper aside until later when you have some leisure time and can research the product. Later that week, you select up the ad and make a call to the business advertising the product. The exact same product is advertised when you are surfing the web. You bookmark the website to be able to come back to the website later. However, later that week the ad is seemingly gone from the site. Is it on a rotation? Was the ad pulled? You could never know. This example might be a bit dramatic, nevertheless it illustrates the benefit of a concrete ad that someone can revisit and review.

Possibly the best argument for making the case for newspaper advertising could be the “opt-in” feature. The planet is packed with annoying advertisements (not to say they don’t work), TV commercials, pop-up internet ads, spam emails, etc. etc. etc. Newspaper advertisements continue being an opt-in advertising method. People can decide if they are likely to read your newspaper ads. They know the ads exist, alongside the articles they read everyday, and they’ve the choice. And as it turns out many adults are making the option to learn those ads, since they see them useful. In a 2007 study done by Mediamark, 51% of the adults they interviewed said that they found newspaper advertising “somewhat/very useful.” This very day and age, people don’t desire to be bothered. Case and point? DVRs are becoming increasingly popular and allowing people to fully skip over commercials. People are getting a way around commercials, anti-spam filters are finding methods to weed out spam emails, pop-up blockers are eliminating pop-up ads. The list goes on. However, newspaper ads have not become an annoyance, they continue being a source of useful information for readers of the newspaper.

Advertisers have an arduous decision in distributing their advertising budgets. There is no “right answer” for how or where to spend your money. No advertising plan is going to be right for many advertisers. Each advertiser must test different ads in various mediums to be able to discover what will produce results. Newspapers have been a valued approach to advertising to companies and individuals round the world. They offer benefits to advertisers that web based advertising cannot. Newspaper advertising continues to be employed by advertisers that continue to recognize its value. When you’re divvying your advertising budget this year; do your research, weigh your alternatives, but don’t overlook the value that newspapers have always offered advertisers.